The market has had six years of steady growth, with organic accounting for 1.5% of the total UK food and drink market.
In 2017, the amount of farmland in conversion to organic rose 22% as farmers responded to the rise in demand for organic produce
And with payment windows now open for Countryside Stewardship in England and the Agri-Environment Climate Scheme in Scotland, the amount of farmland being converted to organic is expected to keep rising, particularly in light of the Government’s 25 Year Environment Plan which calls for agriculture that supports the natural environment.
Key trends highlighted in the report include:
- Supermarket sales of organic grew by 4.2% in 2017
- Independent retailers increased sales of organic by 9.7%, and sales for home delivery, including box schemes, grew by 9.5%
- Sales in foodservice (which includes catering and restaurants) grew by 10.2%
- Dairy sales increased by 3.1%, and still have the highest share of the organic food and drink market at nearly 29%
- Sales of meat, fish and poultry grew by 4.1%
- Fresh produce, up 6.5%, had the highest value growth, equating to over £20m in sales
Millennials are now said to be the biggest customer group
Adam Wakeley of Organic Farm Foods said: “Organic fruit has been a star performer over the past year, and we’ve certainly seen all of fresh organic produce grow. One reason is down to an evolving consumer profile – millennials are now our biggest customer group, and they show a huge interest in food provenance and health. They understand that having food grown in an environmentally friendly way is a good thing. We believe their attitude is here to stay and will continue to drive growth in the future.”
This year has seen booming sales in independent retail and home delivery. Expanding online ranges and growing interest in box schemes, means that these areas are now growing at a faster rate than supermarket sales and between them account for almost 30% of the organic market. Logo: http://www.organiccentrewales.org.uk/
For some farmers these alternative routes to market, coupled with the increased consumer interest in food provenance, have been crucial to their success.
A press release on 15 March 2018 records that the English Organic Forum has written to Environment Secretary of State Michael Gove as he prepared to address the Prosperity UK Green Brexit Conference in London on Thursday 15th March.
The English Organic Forum represents organic organisations and businesses including: Abacus Agriculture Ltd.; Biodynamic Association; EcoS Consultancy; Future Sustainability; Garden Organic; Institute of Organic Training and Advice; Land Workers’ Alliance; Organic Arable; Organic Farmers and Growers CIC; Organic Food Federation; Organic Growers Alliance; Organic Milk Suppliers Co-operative; Organic Research Centre; Organic Trade Board; Soil Association; Triodos Bank; SA Cert Ltd.; UK Organic Certifiers Group.
Header from: http://www.sopa.org.uk/
The English Organic Forum letter emphasises that the UK is lagging behind its major European competitors in the development of organic food and farming. It sets out why stronger support for organic farming would be a significant opportunity to deliver both economic and environmental benefits, consistent with government policy aspirations.
Nic Lampkin, chair of the forum and director of the Organic Research Centre, says: “The UK needs to up its game and focus more on organic food and farming if it is to reach its ambition for a new agricultural policy that delivers public goods as well as economic benefits. Organic food and farming is closely aligned to the Government’s key aspiration of a ‘Green Brexit’. We would like to have seen more focus on organic, with all its benefits, in the consultation proposals on future food and farming policy.”
Adrian Blackshaw, chair of the Organic Trade Board says: “Many EU countries have seen 20% market growth rates in recent years, with market shares approaching 10% of food sales. Clearly we have some catching up to do just to satisfy growing consumer demand.” Organic farming accounts for 6.7% of farmland under production in the EU (UK 3%). Italy, Sweden and Austria are between 15-20%. President Macron has declared a target of 22% of French farmland to be organic by 2022 and the German government coalition agreement includes a target of 20% of German agriculture to be organic by 2030.
Roger Kerr, CEO of Organic Farmers and Growers, was surprised that organic wasn’t more widely identified in the consultation documents. Organic production is backed up by a legal regulation with annual inspections, certification and verification. With this robust approach Defra can have confidence in organic food and farming delivering both economic benefits and public goods for all.”
The 2017 Out to Lunch report found that organic food had doubled on the high street, with twelve out of the twenty-five restaurant chains surveyed using organic ingredients – up from six in the previous report.
Helen Browning, Soil Association chief executive, said: “Trust is something that’s increasingly important: people want to understand where their food has come from, how it has been produced, and more and more shoppers want to buy local and British. The customer is increasingly interested in the provenance and traceability of their food, and this is an area organic can really deliver on . . . And the growing recognition of organic food and drink in restaurants and cafes creates opportunities for organic farmers to access new markets here at home.”